When Amazon announced last week that it would pay all of its US employees a minimum of US$15 (S$20) an hour - more than double the minimum wage - chief executive Jeff Bezos called on "other large employers to join us".
No United States company has risen to the challenge yet, but you can be sure some of them are talking about it. In addition to raising the pay of its own workers, including those who work only part-time or seasonally, Amazon vowed to "work with policymakers in Washington, DC to advocate for a higher federal minimum wage".
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