When CEOs cared about workers

The October 1944 edition of Fortune magazine carried an article by a corporate executive that makes for amazing reading today. It was written by Mr William B. Benton - a co-founder of the Benton & Bowles ad agency - and an editor's note explained that Mr Benton was speaking not just for himself but on behalf of a major corporate lobbying group. The article then laid out a vision for American prosperity after World War II.

At the time, almost nobody took post-war prosperity for granted. The world had just endured 15 years of depression and war. Many Americans were worried that the end of wartime production, combined with the return of job-seeking soldiers, would plunge the economy into a new slump.

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A version of this article appeared in the print edition of The Straits Times on December 04, 2018, with the headline 'When CEOs cared about workers'. Print Edition | Subscribe