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When ads fail to represent real life

McDonald's patron puts up poster with Asian faces, footballer draws flak, make-up models get real

Mr Jevh Maravilla had an axe to grind when he was eating at his local McDonald's restaurant in Houston, Texas.

The eatery was chock full of posters of people enjoying their happy meals and nuggets, but one niggling observation rankled - there were no representations of Asians on the advertisements.

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A version of this article appeared in the print edition of The Sunday Times on September 09, 2018, with the headline 'When ads fail to represent real life'. Print Edition | Subscribe