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When ads fail to represent real life

McDonald's patron puts up poster with Asian faces, footballer draws flak, make-up models get real

Unhappy that posters in a Houston McDonald's restaurant have no Asian representation, Mr Jevh Maravilla (right) roped in his friend, Mr Christian Toledo, to stealthily put up in the eatery a poster showing their faces.
Unhappy that posters in a Houston McDonald's restaurant have no Asian representation, Mr Jevh Maravilla (right) roped in his friend, Mr Christian Toledo, to stealthily put up in the eatery a poster showing their faces. PHOTO: TWITTER/JEVH MARAVILLA
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Mr Jevh Maravilla had an axe to grind when he was eating at his local McDonald's restaurant in Houston, Texas.

The eatery was chock full of posters of people enjoying their happy meals and nuggets, but one niggling observation rankled - there were no representations of Asians on the advertisements.

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A version of this article appeared in the print edition of The Sunday Times on September 09, 2018, with the headline When ads fail to represent real life. Subscribe