What the future holds for the department store

Survival depends as much on culture as commerce in an age of online shopping

The flagship store of Macy's in New York. Some of the most beautiful stores in the world are now either empty or occupied by discount stores. Yet the biggest and richest of them - Macy's, Saks Fifth Avenue and Bergdorf Goodman in New York, and Harrod
The flagship store of Macy's in New York. Some of the most beautiful stores in the world are now either empty or occupied by discount stores. Yet the biggest and richest of them - Macy's, Saks Fifth Avenue and Bergdorf Goodman in New York, and Harrods, Selfridges, Fortnum & Mason and Harvey Nichols in London - not only survive but also thrive. PHOTO: BLOOMBERG
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"There was a power outage at a department store yesterday," began one of comedian Steven Wright's gags. "Twenty people were trapped on the escalators."

I thought of that while looking through pictures of Oxford Street's House of Fraser store. The future of the chain of department stores had been in doubt, though after its acquisition by Sports Direct earlier this month, the flagship branch, at least, has been given a reprieve.

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A version of this article appeared in the print edition of The Sunday Times on August 26, 2018, with the headline What the future holds for the department store. Subscribe