What if the unvaccinated cannot be persuaded to take the Covid-19 shots?

If policymakers want to change their minds, they have to raise the costs of remaining unvaccinated

Anti-vaccine protesters outside Madison Square Garden ahead of a show by rock band Foo Fighters, which required proof of vaccination to enter, in New York City in June.
Anti-vaccine protesters outside Madison Square Garden ahead of a show by rock band Foo Fighters, which required proof of vaccination to enter, in New York City in June. PHOTO: REUTERS

I hate that I believe the sentence I'm about to write. It undermines much of what I spend my life trying to do. But there is nothing more overrated in politics - and perhaps in life - than the power of persuasion.

It is nearly impossible to convince people of what they don't want to believe. Decades of work in psychology attest to this truth, as does most everything in our politics and most of our everyday experience.

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A version of this article appeared in the print edition of The Sunday Times on August 01, 2021, with the headline What if the unvaccinated cannot be persuaded to take the Covid-19 shots?. Subscribe