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What if no one misses TikTok?
The app could be a victim of its own success if its passing goes largely unmourned.
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TikTok has been fighting to save itself in court, along with a handful of lawmakers, free-speech activists and industry groups.
PHOTO: EPA-EFE
Kevin Roose
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So this may be the way TikTok ends: not with a bang, but with a whimper.
Over the past few weeks, as the Jan 19 deadline loomed for the forced sale of TikTok by ByteDance, its Chinese parent company, I’ve been struck by how few Americans seem concerned about the prospect that one of the nation’s most popular social media apps will simply disappear.
