China's richest Internet moguls think their employees should work more. Mr Jack Ma, the founder of e-commerce titan Alibaba, called long work hours "a huge blessing". Mr Richard Liu, who runs Alibaba rival JD.com, said people who frittered away their days "are no brothers of mine".
Rank-and-file tech workers in China, discouraged by a weakened job market and downbeat about their odds of joining the digital aristocracy, have other ideas. They are organising online against what in China is called the "996" culture: 9am to 9pm, six days a week.