Millennial Mind

Wanted: Digital advocates to protect personal data

Consumers need to band together to fight back against wholesale surrender of their personal data to tech companies

Companies gain access to our private lives through the data gathered by devices. ST PHOTO: GIN TAY
New: Gift this subscriber-only story to your friends and family

During a recent WhatsApp chat with a colleague on shopping, I confessed to an ignorance about fashion and how I had once thought Burberry - the British fashion label - was a fruit.

Shortly after, an advertisement for the luxury brand popped up on my Instagram feed.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.