Too many influencers, not enough eyeballs: Will boredom kill Instagram?

As millennials reach middle age, Facebook's prize app may be losing its money-making ability

Uploading selfies on to Instagram requires time and effort that millennials no longer have to spare, and might even feel embarrassing. PHOTO: EPA-EFE

(FINANCIAL TIMES) When did Instagram get so boring? The photo-sharing app, once the apple of Facebook's eye, has spent years rebuffing accusations of toxicity. But tedium is a painful new problem.

The shift poses a threat to Instagram's money-making abilities just as its owner's market valuation approaches a trillion dollars.

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