Too many influencers, not enough eyeballs: Will boredom kill Instagram?

As millennials reach middle age, Facebook's prize app may be losing its money-making ability

Uploading selfies on to Instagram requires time and effort that millennials no longer have to spare, and might even feel embarrassing. PHOTO: EPA-EFE

(FINANCIAL TIMES) When did Instagram get so boring? The photo-sharing app, once the apple of Facebook's eye, has spent years rebuffing accusations of toxicity. But tedium is a painful new problem.

The shift poses a threat to Instagram's money-making abilities just as its owner's market valuation approaches a trillion dollars.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.