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Time to take a hard look at curbing consumerism
Are we genuinely into sustainability or just virtue-signalling?
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There are many consumers whose behaviour does not square with their professed sustainability beliefs.
ST PHOTO: GIN TAY
Michelle Lee
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A social media influencer once lamented how some of the beautiful wonders of nature would no longer be around unless the world learns to protect the environment. Yet she travels with a zeal and purchases two economy seats for each of her children when they fly, contributing far more carbon emissions than the average Singaporean. This same influencer said that more pressure should be put on the aviation industry to develop innovative, sustainable solutions to the carbon emissions problem.
The contradiction is obvious.
