Increased involvement by men with children and housework has been called the "second half of the gender revolution", with the first half being the dramatic increase in women's participation in the labour force.
In the first stage of the gender revolution, women who were highly educated and working were less likely to marry and have fewer children. As gender norms in society changed, research has found that, in the 1990s, in the United States and some European countries, women who were better educated and had higher income became more attractive marriage partners, and men who had more egalitarian gender norms also became more attractive partners, and more likely to be married. Evidence in many countries shows an increase in men's housework and childcare time since the 1960s.
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