Ms Sanjukta Pandey quit her job as a hair and make-up stylist in March to devote herself to Indian Prime Minister Narendra Modi's re-election campaign on social media.
Ms Pandey, a feisty 32-year-old wearing huge hoop earrings, neon pink lipstick and a tattoo of Mr Modi's name on her left forearm, now spends her waking hours spreading his election message on WhatsApp and other social media apps. "I'm online almost 24/7. I don't go to sleep; we want Mr Modi to come back," she says. "You won't see anyone getting inked with Rahul Gandhi's name."