Economic Affairs: The tricks companies play online

They take advantage of consumer biases, but now face pushback

If you've booked airline tickets or hotel rooms online, you've probably experienced the following.

You see a bold headline on a website that says an airline ticket is available for $99. You've seen the same route advertised for $140 on other sites. So you go into the website and fill in your name, e-mail address, passport details and choose your flight. As you scroll down to complete your purchase, you discover there's a $20 baggage fee, a $12 fuel surcharge and extra fees for "preferred seats".

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A version of this article appeared in the print edition of The Straits Times on October 09, 2019, with the headline 'The tricks companies play online'. Print Edition | Subscribe