The metaverse is Mark Zuckerberg's escape hatch

Facebook's rebranding is not simply a marketing gimmick. A successful metaverse pivot could help solve at least four big, thorny problems it faces in the terrestrial world.

If it works, Mr Mark Zuckerberg's metaverse would usher in a new era of dominance that will extend Facebook's influence to entirely new areas, says the author. PHOTO: BLOOMBERG

(NYTIMES) When Mr Mark Zuckerberg appeared on screen at Facebook's virtual Connect conference last week, smiling as he wandered through sterile rooms filled with mid-century modern furniture, he looked like a man unburdened. Whistle-blower? What whistle-blower? Cascading, years-long trust crisis that has regulators fuming, employees bailing and lawmakers comparing Facebook to Big Tobacco? Hmm, doesn't ring a bell.

Instead, Mr Zuckerberg and his lieutenants cheerfully laid out their vision for the so-called metaverse, the immersive virtual environment for which Facebook was renamed - to Meta - as of last Thursday.

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