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The manosphere is going into business

Online influencers are targeting young men with tips on how to walk, talk and breathe.

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In the manosphere, there is nothing that cannot be solved with a fitness routine, a nasal strip and a goal, says the writer.

Styling themselves as professional coaches and productivity hackers, these influencers target young men looking to get ahead in the world of work by improving their “male confidence”, says the writer.

PHOTOS: ALEXHORMOZI/X, PLANETMIKECOACHING/INSTAGRAM, OFFICIALANDYELLIOTT/INSTAGRAM

Josh Gabert-Doyon

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Mike Skrypchyk wants you to walk more like a man. Mr Skrypchyk, a “body transformation expert”, has also perfected a method for the correct, manly way to retrieve a folder and sit down on a chair.

In one of the videos he has uploaded to Instagram, he instructs his near 50,000 followers to maintain eye contact rather than look at the ground. “Look effortless. Make that chair service you,” he says, staring straight at the camera.

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