Millennial Mind

The joys of queueing, Singapore style

The launch of the MoonSwatch attracted large crowds to the Swatch store at Ion Orchard on March 26, 2022. PHOTO: LIANHE ZAOBAO
The queue at Marina Bay Sands for the new MoonSwatch collection on March 26, 2022. PHOTO: NIGEL CHAN
New: Gift this subscriber-only story to your friends and family

Queueing has been in the news recently, no thanks to the crowd that waited hours to get their hands on the MoonSwatch collection - a collaboration by watchmakers Omega and Swatch.

A video of a man lashing out at police officers who were dispatched to control the crowd outside the Swatch store at Ion Orchard went viral.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.