The gold rush for private health data

"Claim Your 31st Right," declares the #My31 app's splash screen. "Review, share, and confirm your HUMAN right to your data as your property." (The United Nations Declaration of Human Rights has 30, so a right to data would presumably come next.)

That's why #My31 doesn't bill itself as a business so much as a cause. "Join the movement by staking a claim to data you've produced, declaring it your personal property," proclaims the App Store description. Sign up, the app says, and "get a title of ownership for your personal data". The idea is that once you own your data, you can sell it.

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A version of this article appeared in the print edition of The Straits Times on July 12, 2019, with the headline 'The gold rush for private health data'. Print Edition | Subscribe