Worldwide, more than four billion people are connected to the Internet, spending an average of roughly six hours per day on Internet-enabled devices and services.

In Thailand and the Philippines, average daily usage is 9.5 hours; in the United States, 26 per cent of the population is online "almost constantly"; and one billion more people in the world are projected to join the ranks of Internet users by 2022. Yet as we embrace the digital world, the complexity of navigating it securely, efficiently, and in a personalised manner becomes more acute.