The age of maxxing has a hidden cost

We’re letting efficiency crowd out the things we claim matter most.

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If optimisation is the mindset, technology has become its greatest enabler.

If optimisation is the mindset, technology has become its greatest enabler.

PHOTO: REUTERS

Nicole Chan

I was scrolling through TikTok when I came across someone’s morning routine. In under 30 seconds, they’d peeled off their mouth tape, downed electrolytes, sat through a red-light therapy session, journalled, blended a protein shake and climbed into an ice bath. 

By the time the video ended, it felt like they had accomplished more before sunrise than I had all week.

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