Telling the difference between ® and ™ in dollars and sense

A few weeks ago, I was issued a new business mobile phone by my employer and began the arduous process of reloading all the apps I need to maintain connectivity with my workplace and with the world as a busy, travelling professional.

Ten years ago, smartphones and mobile apps were hardly that widespread, much less all the companies that now offer their goods and services via my phone screen's tiny real estate. Each app calls out for attention with the potential of being a game-changer - truly the 21st-century hawker centres of digital sustenance.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

A version of this article appeared in the print edition of The Straits Times on September 22, 2018, with the headline 'Telling the difference between ® and ™ in dollars and sense'. Subscribe