Study Xi, score points and make China great again

To reach out to red millennials, the Communist Party turns to new digital tools

If there's one thing we know for certain about China in 2019, it's that people there love their apps. They use WeChat to talk with friends; they spend hours battling virtual enemies on PUBG; they binge-watch short videos on Douyin.

And so why shouldn't the Communist Party get in on the action? Xuexi Qiangguo - "study and make the nation great" - has become ubiquitous in China, an instant messenger, news aggregator and social network all in one.

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A version of this article appeared in the print edition of The Straits Times on April 06, 2019, with the headline 'Study Xi, score points and make China great again'. Print Edition | Subscribe