Study Xi, score points and make China great again

To reach out to red millennials, the Communist Party turns to new digital tools

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If there's one thing we know for certain about China in 2019, it's that people there love their apps. They use WeChat to talk with friends; they spend hours battling virtual enemies on PUBG; they binge-watch short videos on Douyin.

And so why shouldn't the Communist Party get in on the action? Xuexi Qiangguo - "study and make the nation great" - has become ubiquitous in China, an instant messenger, news aggregator and social network all in one.

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A version of this article appeared in the print edition of The Straits Times on April 06, 2019, with the headline Study Xi, score points and make China great again. Subscribe