The warm public response to an advertisement, put up by McDonald's Singapore for the Muslim holy fasting month of Ramadan, is a heartwarming reminder of how much Singaporeans share in spite of the religious and racial diversity here. The advertisement features a McDonald's delivery rider on a typical day in his life during the fasting month. He makes deliveries as usual although he is fasting and goes out of his way to help others, as he is expected to do, especially during Ramadan.
The advertisement ends with his making a delivery to a non-Muslim, who notices that it is time for the rider to break his fast. The customer invites him to do so with a McDonald's happy sharing box. The advertisement ends with the tagline: "Share the spirit of Ramadan."