The Sunday Times says

Gain for retailers by showcasing artists

New: Gift this subscriber-only story to your friends and family

Even as people slowly return to shopping malls for a quieter festive season, retailers are feeling the pain from more than half a year of zero or little foot traffic and less income. The retail sector saw a 10-month high record in business closures in September, with 457 companies shuttering for good. The sight of hoarding at malls is becoming an increasingly familiar, and depressing, sight. Yet there can be new opportunities during these calamitous times.

In New York City, non-profit organisation Chashama has been matchmaking empty shopfronts with artists so that the latter can display their works for sale. Landlords might not receive rents, but vibrant art is an improvement over hollow hoarding and could liven up the place. Artists who are in dire need of platforms to highlight their works can also earn income to ameliorate the pandemic's toll on their finances.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.