Squid Game hit raises stakes for Netflix in broadband battle

Squid Game has brought overwhelming success for Netflix but has also resulted in South Korea’s SK Broadband suing the streaming service to cover the cost of the surge in network traffic. The case could lead to a rise in prices for everyone as costs are spread to all subscribers, not just corporations. PHOTO: BLOOMBERG
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(FINANCIAL TIMES) When Netflix launched Squid Game, few guessed the South Korean drama would become the US streaming company's most popular show launch ever.

Fewer still would have imagined that the flood of network traffic the show attracted would set the stage for higher Internet bills and video subscription fees around the world.

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