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Social media not a popularity contest

Let's not judge self-worth based on follower numbers; Instagram service hits snag over clips

Twitter user X, who has a grand total of three followers, releases a nugget of wisdom extolling the virtues of using a certain type of sponge to efficiently clean the grease off a pan.

Twitter user Y, who has 10 million followers, says the same thing, almost word for word.

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A version of this article appeared in the print edition of The Sunday Times on September 23, 2018, with the headline 'Social media not a popularity contest'. Print Edition | Subscribe