Late last year, Twitter chief executive officer Jack Dorsey felt the wrath of his own social media platform when he posted a series of fulsome tweets about his experience of a 10-day Vipassana meditation retreat in Myanmar, a country that has recently been plagued by brutal ethnic violence.

After Mr Dorsey admiringly celebrated Myanmar as an "absolutely beautiful country" where "people are full of joy", numerous critics were quick to point out that Mr Dorsey failed to even mention the military-led campaign of mass killings, rape and torture of the Muslim Rohingya population. It was, to say the very least, insensitive.