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Sasa needs a makeover before its return to Singapore
The Hong Kong cosmetics chain, which announced the closure of its stores in 2019, has to up its game in a crowded, post-pandemic beauty industry
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Sasa announced it was closing all 22 stores in Singapore after suffering sustained losses in 2019.
PHOTO: ST FILE
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In 2019, Sasa announced it was closing all 22 stores in Singapore
The announcement came as a shock, as Hong Kong’s biggest cosmetics chain was a well-known name in the industry and thought to have deep pockets.
