Thinking Aloud

Readers want a newspaper that connects emotionally

Papers that are just purveyors of news won't do well as information is freely available from so many sources, including trusted ones

Editors struggle with various issues as they try to produce a newspaper that appeals to readers who might have different ideas about what they want in a newspaper and which fulfils their needs. For a paper to connect to its readers on a personal level, it has to move both their hearts and minds. ST FILE PHOTO

It is not going to be business as usual in the newspaper world in Singapore.

Big changes are afoot for this paper, for the people working for it, and ultimately for you, the reader.

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