Preying via brands' penchant for celeb endorsement

Without due diligence, it's easy for anyone to make a quick sell and get away with it

It's no secret that celebrities are often showered with products from brands eager to be featured in their social media channels.

But what happens when a non-celebrity wants to get in on the action?

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Sunday Times on April 01, 2018, with the headline 'Preying via brands' penchant for celeb endorsement'. Print Edition | Subscribe