Preying via brands' penchant for celeb endorsement

Without due diligence, it's easy for anyone to make a quick sell and get away with it

As part of his ruse, freelance writer Oobah Butler searched for a Russell Brand lookalike, and found self-professed model and writer Ryan Hill. then sends out e-mail, purportedly on behalf of Brand, to high-end hotels inquiring for ''a cool hotel room for interview/hangout''. PHOTO: INSTAGRAM/OOBAH BUTLER

It's no secret that celebrities are often showered with products from brands eager to be featured in their social media channels.

But what happens when a non-celebrity wants to get in on the action?

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A version of this article appeared in the print edition of The Sunday Times on April 01, 2018, with the headline 'Preying via brands' penchant for celeb endorsement'. Print Edition | Subscribe