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Poor service: Are platform businesses letting their customers down?
The chain of responsibility is too complex and platforms are not tapping their wealth of data to enhance customer experience.
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In areas such as ordering food, hailing rides and purchasing goods, these platforms promise convenience.
PHOTO: PEXELS
Neeta Lachmandas
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Almost every business is undergoing digital transformation these days, giving consumers access to a plethora of services with just a few taps on their smartphones.
With this has come a burgeoning of innovation of the consumption experience and new business model innovations. None has been as pervasive as the rise of platform models.

