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Poor service: Are platform businesses letting their customers down?

The chain of responsibility is too complex and platforms are not tapping their wealth of data to enhance customer experience.

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From ordering food and hailing rides to purchasing goods, these platforms promise convenience.

In areas such as ordering food, hailing rides and purchasing goods, these platforms promise convenience.

PHOTO: PEXELS

Neeta Lachmandas

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Almost every business is undergoing digital transformation these days, giving consumers access to a plethora of services with just a few taps on their smartphones.

With this has come a burgeoning of innovation of the consumption experience and new business model innovations. None has been as pervasive as the rise of platform models.

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