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Google’s challenge from Bing may be decided by Samsung
The tech giant is sprinting to protect its core business with a flurry of projects, including updates to its search engine and plans for an all-new one
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Samsung is considering replacing Google with Microsoft’s Bing as the default search engine on its devices.
PHOTO: REUTERS
Google’s employees were shocked when they learnt in March that South Korean consumer electronics giant Samsung was considering replacing Google with Microsoft’s Bing
For years, Bing had been a search engine also-ran. But it became a lot more interesting to industry insiders when it recently added new artificial intelligence (AI) technology.


