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Google’s challenge from Bing may be decided by Samsung
The tech giant is sprinting to protect its core business with a flurry of projects, including updates to its search engine and plans for an all-new one
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Samsung is considering replacing Google with Microsoft’s Bing as the default search engine on its devices.
PHOTO: REUTERS
Nico Grant
Google’s employees were shocked when they learnt in March that South Korean consumer electronics giant Samsung was considering replacing Google with Microsoft’s Bing as the default search engine on its devices.
For years, Bing had been a search engine also-ran. But it became a lot more interesting to industry insiders when it recently added new artificial intelligence (AI) technology.
