Home Front: One year on, Design Orchard deserves more time to blossom

A local retail showcase smack in the middle of Orchard Road is getting a new batch of home-grown brands, after drawing reasonable crowds and sales. But more can be done to give local design a boost.

Situated in the middle of Orchard Road, in between 313@Somerset and Robinsons The Heeren, is a more subdued building that passers-by might overlook.

Despite large banners broadcasting that behind the building's glass walls is a showcase of local brands, the 2½-storey Design Orchard has a subtle presence compared with the larger, glittering shopping complexes around it.

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A version of this article appeared in the print edition of The Straits Times on February 13, 2020, with the headline 'One year on, Design Orchard deserves more time to blossom'. Subscribe