On July 2, England played the United States in the semi-final of the Women's World Cup. BBC viewing figures showed that it was the most-watched TV programme this year, with a peak of 11.7 million people tuning in, far more than Britain's Got Talent. Another 1.7 million watched online.
What I love most about this is the normalisation of the women's game, the normalisation of women reporting and commentating on it, the normalisation of men watching it. Of course, there have been those dark corners of Football Twitter where the dinosaurs and losers huddle together for warmth, making jokes about women getting back into the kitchen. The ones who are still stuck in the 1960s. Let's rewind right back to there.