Once an audio tech leader, can Creative Technology rise again?

Recovery for Singapore’s most successful tech company, which has faced tremendous challenges from competition and a changing market environment, will be tough but still possible

Creative Technology was founded in 1981 by Mr Sim Wong Hoo, who died earlier in January, aged 67. PHOTO: ST FILE
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With its long line of audio cards, Creative Technology is remembered by audiophiles as a revolutionary player in the early days of personal computer gaming.

What started as the Creative Music System in 1987 became the popular Sound Blaster, which debuted in 1989. Sound Blaster audio cards quickly conquered the market and boosted the firm’s worldwide revenues to over US$1 billion by the mid-1990s.

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