New Luddites, second-fiddle husbands, and other microtrends

The celebrated American pollster, political strategist and marketing guru Mark Penn has recently been making waves in the United States with the publication of a new book Microtrends Squared.

In this work, Mr Penn, who over the years has been a principal operative in election campaigns for politicians ranging from Mr Menachem Begin to the Clintons to Mr Tony Blair, identifies 50 "new small forces driving today's big disruptions".

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A version of this article appeared in the print edition of The Straits Times on June 28, 2018, with the headline 'New Luddites, second-fiddle husbands, and other microtrends'. Print Edition | Subscribe