Men only? Facebook's 'dark ads' and discrimination

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If a marketer chooses to show an ad to a select group, is it targeting or discrimination? This question is central to a lawsuit filed last month against Facebook.

The plaintiffs are alleging that the social network illegally allows employers to show job ads only to men, violating the Civil Rights Act in the United States.

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A version of this article appeared in the print edition of The Straits Times on October 05, 2018, with the headline Men only? Facebook's 'dark ads' and discrimination. Subscribe