Memo from Amazon: Tell a good story

Mr Jeff Bezos and Sir Winston Churchill do not have much in common, but one is chief executive of a company that is valued at US$770 billion (S$1.03 trillion) and the other stopped the Nazis invading Britain, so the advice of both is worth heeding.

Amazon's founder and the United Kingdom's wartime prime minister agreed on one thing: the value of a good memorandum.

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A version of this article appeared in the print edition of The Straits Times on May 12, 2018, with the headline 'Memo from Amazon: Tell a good story'. Print Edition | Subscribe