For subscribers
Meet your new colleague, the office influencer
Corporate employees doubling as social media influencers could be the next big thing. Companies need to use them strategically.
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Office influencers are not setting out to promote their organisations. They are just sharing their work life on their personal accounts and their content goes viral.
ST ILLUSTRATION: MANNY FRANCISCO
Nicole Chan
Follow topic:
The rise of workplace content on TikTok is hard to ignore.
Affectionately dubbed “WorkTok”, hashtags like #WorkLife, #WorkTok and #CorporateTikTok have amassed billions of views, and turned the platform into a kind of digital water cooler – a place where creators chronicle everything from petty office politics to career tips.
