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Making it hard to quit social media

Innovators explain how some features in apps keep users glued to their phones and hooked

A self-refilling soup bowl has a lot more in common with social media than you might think.

In January 2005, researchers released a study that showcased the importance of visual cues of portion and how they correlated with consumption. To put it simply, participants unknowingly ate more from "bottomless bowls", which were modified to slowly refill themselves.


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A version of this article appeared in the print edition of The Sunday Times on July 08, 2018, with the headline 'Making it hard to quit social media'. Print Edition | Subscribe