For subscribers
Mac at 40: User experience was the innovation that launched a technology revolution
It turns out that designing for usability, efficiency, accessibility, elegance and delight paid off for Apple.
Sign up now: Get ST's newsletters delivered to your inbox
Apple turned technology into fashion, and it did it through user experience.
PHOTO: REUTERS
Jacob O. Wobbrock
Follow topic:
Technology innovation requires solving hard technical problems, right? Well, yes. And no.
As the Apple Macintosh turns 40, what began as Apple prioritising the squishy concept of “user experience” in its 1984 flagship product is, today, clearly vindicated by its blockbuster products since.
