Jane Walker whisky no way to celebrate women's rights

The fictional Jane Walker will take over her brother Johnny's whisky label this month - a temporary rebranding in honour of Women's History Month, we are told.

It might seem innocuous enough - an unsubtle attempt to lure skittish female drinkers to whisky - but there is a backstory to this relationship that is worth noting. The liquor industry was once the most powerful opponent of granting women their civil rights.

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A version of this article appeared in the print edition of The Straits Times on March 08, 2018, with the headline 'Jane Walker whisky no way to celebrate women's rights'. Print Edition | Subscribe