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It’s good business to give and make your giving count

In these challenging economic times, companies should think about strategy and sustainability when offering assistance.

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Companies which invest in charitable programmes, planting the seeds of giving and nurturing them, will reap the rewards from helping to build a flourishing community.

During festive seasons like this Chinese New Year, spare a thought for families facing financial challenges.

PHOTO ILLUSTRATION: PEXELS

Chia Yong Yong

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I remember when Christmas and Chinese New Year were not happy times. While others were celebrating with what they had, we were managing with what we did not.

Our parents scrimped and saved, worried about how they could afford to buy new clothes for us, buy new year delicacies and give us hongbao.

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