Intellectual property: The new competitive edge in an ever-changing world

Although the pandemic has been a great disruptor, it has also been a powerful accelerator, encouraging many companies and countries to re-imagine growth strategies; IP can be a powerful tool for growth and development.

Shiseido has licensed one of its technologies listed on the Wipo Green database to help Toyo University students develop an environmentally-friendly hand serum. PHOTO: SHISEIDO COMPANY
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The Ukraine war, global inflation and disruptions to food and energy supplies are rattling economies and financial markets, creating much uncertainty even as countries attempt to return to post-coronavirus normalcy.

Despite these challenging times, data collected by the World Intellectual Property Organisation (Wipo) shows that innovation activities continue to grow, powering even more economies and enterprises around the world.

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