For Subscribers
In Good Company
In Good Company: Consultant who convinced Porsche to price higher
'Premium' being neglected when it comes to pricing, consulting firm Simon-Kucher's CEO says
Who was it who said the best things in life aren't free?
You could, like the late humorist Art Buchwald, respond that the best things in life aren't things at all. If you ask Dr Georg Tacke, chief executive officer of the consulting firm Simon-Kucher, though, he will probably say good things are not only not free, but cheap neither.
Please subscribe or log in to continue reading the full article.
Get unlimited access to all stories at $0.99/month
- Latest headlines and exclusive stories
- In-depth analyses and award-winning multimedia content
- Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*
*Terms and conditions apply.
Join ST's Telegram channel here and get the latest breaking news delivered to you.
Topics: