In Good Company

In Good Company: Consultant who convinced Porsche to price higher

'Premium' being neglected when it comes to pricing, consulting firm Simon-Kucher's CEO says

Who was it who said the best things in life aren't free?

You could, like the late humorist Art Buchwald, respond that the best things in life aren't things at all. If you ask Dr Georg Tacke, chief executive officer of the consulting firm Simon-Kucher, though, he will probably say good things are not only not free, but cheap neither.

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A version of this article appeared in the print edition of The Sunday Times on May 20, 2018, with the headline 'Consultant who convinced Porsche to price higher'. Subscribe