How to sell climate change and save the planet

Historians will quite likely say about us, "They ignored the biggest issue of their time: climate change."

In last month's US midterm elections, there was far more hysteria over the so-called migrant caravan. In France, President Emmanuel Macron has just given in to "gilets jaunes" protesters by suspending planned fuel tax rises. The COP24 climate summit in Poland isn't even the story of the week. Green communications have, in short, been disastrous.

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A version of this article appeared in the print edition of The Straits Times on December 07, 2018, with the headline 'How to sell climate change and save the planet'. Print Edition | Subscribe