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How to hire the best for less

Workers will accept lower pay at environmentally sustainable firms.

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People are more likely to accept lower wages for work they think is meaningful.

People are more likely to accept lower wages for work they think is meaningful.

PHOTO: AFP

Pilita Clark

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Imagine running a company that consistently attracts smart, skilled staff willing to work harder and longer for 15 per cent less than what they could earn doing the same job elsewhere.

I am talking about lawyers, receptionists, human resources employees and information technology workers. People in jobs that exist in all sorts of companies across all sorts of sectors.

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