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How Singapore produce can win over price-conscious consumers
Local producers and retailers must better understand consumers’ psyche.
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If Singapore hopes to grow the market share of locally produced food, it needs to better understand what drives consumer choices.
ST PHOTO: BRIAN TEO
May O. Lwin and Jack Ho
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Consumers here enjoy remarkable access to a diverse and abundant selection of food produce, thanks to Singapore’s strong global trade links and efficient supply chains. Cooking chicken for dinner? Choose from fresh, chilled, frozen, pre-seasoned, pre-cooked options from Malaysia, Brazil, Indonesia, Thailand and more.
With such abundance, it’s easy to overlook how dependent Singapore remains on imports. Over 90 per cent of our food comes from abroad.
