How Labour won the Twitter war but lost the election

In an age of digital bread and circus, serious policy messages can be easily swamped

In the end, the election turned into something approaching a rout. The Conservative Boris Johnson was returned as Prime Minister with an increased majority of 80 seats, while the main opposition Labour Party shed three million votes since the last election 21/2 years ago.

What happened?

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A version of this article appeared in the print edition of The Straits Times on December 16, 2019, with the headline 'How Labour won the Twitter war but lost the election'. Print Edition | Subscribe