How companies can battle copycats

How did Yamaha - an unknown upstart in the 1960s - come to dominate the piano-making business, displacing the iconic brand Steinway? What enabled the Swiss drugmakers of Basel - the likes of Novartis and Roche - to stave off copycats and maintain pole position in the pharmaceutical industry for more than two centuries? How did American consumer firm Procter & Gamble (P&G) prosper for over 150 years, even though it made mundane products like soap and detergent?

These are some of the questions Professor Howard Yu addresses in his new book, Leap: How To Thrive In A World Where Everything Can Be Copied.

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A version of this article appeared in the print edition of The Straits Times on July 10, 2018, with the headline 'How companies can battle copycats'. Print Edition | Subscribe