Harnessing IP to build back better

Boosting use of intellectual property, nurturing innovation and addressing financing issues will help drive the world’s post-pandemic growth and recovery.

Final product checks at an Enda running shoes factory in Kenya. The only athletic shoes company of its kind in Africa, Enda’s registered trademarks are essential to its brand and the local jobs it supports. PHOTO: REUTERS
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March 11, 2020 will echo through history as the day on which the World Health Organisation officially declared Covid-19 a global pandemic. Since then, many lives and livelihoods have been lost, and the global economy has been severely impacted.

At the same time, human ingenuity has risen to the challenge and allowed for the fastest ever development of vaccines in history.

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